It's easy to make whole words bold, italic etc. by using the asterisk/slash before and after the word. It's imperative however to also have a space in front of the opener markup, and after the closer markup. In other words, this easy (to use and easy to read) way of marking text is limited to start and end with space boundaries.
When using org-mode with languages that don't use spaces (Japanese, Chinese, etc.), adding a space just to make a word bold in those languages will make the formatting look quite ugly.
For html-export I could do the following, but that's neither handy, nor easy on the eye when looking at the org source.
Does org-mode provide a better option?