How do I add a snippet for HTML to emacs web-mode?

Question

How do I create a snippet for HTML in web-mode?

I tried the following, but it never shows up.

  (setq web-mode-extra-snippets
        '(("html" . (("indent" . "<p class=\"indent\">|" )))
          )

I take it the "html" is the language where the snippet is appropriate, "indent" is the name, and the rest of it the actual snippet.

Also, am I escaping those quotes correctly?