In org-mode, how to exclude a heading from export only for some back-ends?

Question

In org-mode, I can exclude a code blocks from HTML export with something like this:

#+header: :eval (eval (if (string= org-export-current-backend "html") "no" "yes")))
#+begin_src R
  1+1
#+end_src

How can I achieve the same for a heading and its contents? Something like a conditional noexport tag. I have tried to use similar elisp code in the PROPERTY drawer but this and several variations did not work:

* Section
:PROPERTIES:
:EXPORT: (eval (if (string= org-export-current-backend "html") "no" "yes")))
:END:

I have also tried to set a TAGS property to noexport or :noexport:

Answer 1

I found an answer based on dalanicolai's comment, which led me here. I tag the headings that I don't want to export to, say, latex with noexport_latex and I also define this hook to add to org-export-before-parsing-hook:

(defun exclude-from-latex-export-hook (backend)
  (setq org-export-exclude-tags (remove "noexport_latex" org-export-exclude-tags))
  (if (string= backend "latex")
  (push "noexport_latex" org-export-exclude-tags)))

This uses the standard selective export mechanism but modifies the list of excluded tags on the fly depending on the export backend.