There is no way to do this portably in Org mode AFAIK.
This is only for LaTeX - if I figure out the HTML export, I'll edit, but at this point that's unlikely.
ox-bibtex
translates bibliography specs like this
#+BIBLIOGRAPHY: path/to/acm-comp-surveys.bib plain
to the following LaTeX code:
\bibliographystyle{plain}
\bibliography{/path/to/acm-comp-surveys.bib}
and when you run bibtex
on that, you will produce a .bbl
file which looks like this:
\begin{thebibliography}{1}
\bibitem{Finerman:1969:EN}
Aaron Finerman.
\newblock An editorial note.
\newblock {\em ACM Computing Surveys}, 1(1):1--1, March 1969.
\end{thebibliography}
If you look in the article.cls
file, you find a definition of thebibliography
environment that starts out like this:
\newenvironment{thebibliography}[1]
{\section*{\refname}%
...
i.e. an unnumbered section with name \refname
, which happens to be defined like this:
\newcommand\refname{References}
That explains what you see.
But this means that all of this is under the control of LaTeX and not under the control of Org mode. So your only avenue of modifying things is to change the LateX and the easiest way to do that is to redefine thebibliography
environment to do what you want - just copy the original definition into a file mybib.sty
with a couple of modifications: first, use \renewenvironment
since you are redefining an existing environment, second, use an unstarred section to make it numbered and third, change the title to whatever you want - I hardwire it to Bibliography
here - the rest is copied verbatim:
\renewenvironment{thebibliography}[1]
{\section{Bibliography}%
\@mkboth{\MakeUppercase\refname}{\MakeUppercase\refname}%
\list{\@biblabel{\@arabic\c@enumiv}}%
{\settowidth\labelwidth{\@biblabel{#1}}%
\leftmargin\labelwidth
\advance\leftmargin\labelsep
\@openbib@code
\usecounter{enumiv}%
\let\p@enumiv\@empty
\renewcommand\theenumiv{\@arabic\c@enumiv}}%
\sloppy
\clubpenalty4000
\@clubpenalty \clubpenalty
\widowpenalty4000%
\sfcode`\.\@m}
{\def\@noitemerr
{\@latex@warning{Empty `thebibliography' environment}}%
\endlist}
Now add
#+LATEX_HEADER: \usepackage{mybib}
at the top of your Org mode file and export again. That's it.
ox-bibtex
AFAIK.